We are open for business!

Hello all! Just a quick note to let you know that The Unlikely Cyclist - the store is open for business!!!

Sorry I didn't quite get the website up and running for today, but I am working on it and it should be live in a few days.

In the meantime - the store is located at 1673 Irvine Ave Space L - Costa Mesa, 92626.  At 17th and Irvine across the street from Kean in the 7 Eleven Mini Mall.  I am tucked down at the end, but easy to find.

All our product is in - Bianchi bikes, volagi bikes.  Clothing from Giordana, Hincapie, Terry, Sugoi, Sheila Moon, Canari, Road Holland and GORE.  Shoes from Giro and Fizi:k and helmets from Giro, Uvex and Lazer.  In house service provided by Fresh Bikes for all your service needs!

We offer an extensive test saddle program......a "ride it before you buy it" program where you can bring your bike in to test out shorts in the saddle....and a "shrink to fit" program. If you buy a jersey from us and lose weight/inches and need a smaller size, bring in the jersey and we will give you 50% off a jersey of equal or lesser value.

We will have events every other Thursday at 630pm....coming up:

- November 1st is a trunk show with Active Angelz.  A fantastic line we will be carrying in the spring.

- November 15th will be a hands-on flat clinic

- November 29th is Bike Fits with Fresh Bikes.  Bike fits just $29 that night!  First come first served with reservations.  Please visit my Facebook page----events  to rsvp for a spot.  Or call the store at (949) 566-5202.

Lots of great things in store for you!  Hope you will come along for the ride!

Interbike 2012!

So in case I haven't mentioned it a 1000 times - this week was Interbike - the cycling industries yearly convention.  This was my first time here and I was pleasantly surprised to find that I actually know a little about a lot.  The past two months have been meeting after meeting with sales reps figuring out what I want to carry in the shop.  Its a constantly evolving lineup.  Initially it was on-line only...then a brick and mortar...first a clothing boutique...then a true bike shop in all senses of the word.  I feel confident in the direction I am headed and hope that y'all like what I have picked out. Interbike afforded me the opportunity to actually see, touch and use many of the products I had been considering.  This was so invaluable as things are just NOT the same online or in a catalog.  This really drove home to me the reason that distributors basically required me to be a "brick and mortar" store.  You just can not fully appreciate these products without seeing them in your hands and trying them out.

Being here surrounded by the things (and people) that I love and admire was amazing.  And the ability to come in and support a smaller manufacturer or supplier is something that is near and dear to my heart. In many ways the biking industry still has a sense of artistry about it.

Some of my high points.....

Artcrank - just amazing to see this gallery of art.  I have followed and admired Artcrank from afar for a long time and was privileged to not only meet Charles, the man behind it, but also to purchase a piece of art for the shop.  I look forward to the upcoming show in LA.

surly - great steel bikes and eccentric employees that love them.  No pretentiousness about having to qualify to sell their stuff. You like it and want to sell it?  We have the confidence that you can and will.  Plus there was some weird fox taxidermy and a sales rep that happened to be carrying a hunting knife.  Minneapolis company of course.  I need to move there.  I wish the weather just wasn't so shitty for 5 months of the year.

twin six - I love this line of clothing - another favorite thing out of minneapolis.

shebeest - the return of one of my favorite lines of women's cycling apparel happens this spring.  The styles are much the same, the patterns and colors are great.  The clothing is classic, at great price points and accessible to all women.  This is one of the few lines that always had plus size offerings in their lines, and that is so important to me.

The shimano tech guys - I am planning on upgrading my road bike to DI2.  Now - I know how to wrench in a very basic fashion, and can follow directions well, but a tech guy basically walked me through the steps of Di2 installation on a very busy sales floor.  He gave me his time and skills and I was so appreciative.

Seeing - if not meeting - some of the people I most admire in the business and bike blogging world.  Charles from artcrank, Robin from Pedal Chic, Sarai from girlbikelove.  I never got to see bike shop girl, but hopefully next year.

This list could go on and on (George Hincapie - in person!) but I feel so much more a part of this business now.  Of course there was the usual "boy's club" from some vendors, but I will do as I always did and vote with my dollars.  If you don't have time to respect women's cycling - I have no money for you.  Even if you are one of the biggest brands in the industry.

So - after two days and a slight case of the Vegas flu, tomorrow I head home.  I have a shop to open.

did you know there is a National Women's Bicycling Summit?!

Doesn't that sound amazing?  And better yet - it's true!  It's happening right up the road from me in Long Beach on September 13th. While researching things for the store I came across this and figured it was right up my alley.  Focusing on putting more women on bikes, addressing things women care about like family biking, getting more women involved in the sport, social/political awareness for women's cycling just to name a few.  The speakers at the event are leaders in our community (including - but not limited to pro-cyclist and olympic medalist Dotsie Bausch - one of my heroes.  I often see Dotsie riding in my hood.  She blows by me like I am standing still lol).

So - I will be there - and if you are a woman cyclist, and care about our community, I highly recommend you attending as well.  Here is the link to their page

A little update on the shop....carpet is being installed today and construction continues.  It's finally starting to look like a place I would like to go to.  I am working on some exciting lines for you ladies but some that are on board already....Terry....Sheila Moon...Giordana...Twin Six...Gore...SheBeest (for the spring!)...Canari...Road Holland and many more!  I am carrying all sizes xs-3X as available and want to make all women cyclists of all sizes and abilities excel in the sport.

The Unlikely Cyclist is set to open the first weekend in October in Costa Mesa, CA.

nothin's gonna knock this girl down

Ugh - I just realized that it's been almost a month since my last post.  Shameful.  But I don't know where the time has gone.  It's been quite the few weeks.  In one week my cat was killed by a coyote, I had to go to the mayo clinic for my annual "Do you have cancer again" check up and....I was laid off.  From a job I have had for 17 years.  Not that I didn't know it was coming sometime soon, the company has been in decline for a couple years but still. So...this is supposed to be about cycling right?  Not a Lisa pity party?  Well my friends...it is.  Not in the riding sense because I have been so busy I haven't been doing much of that.  But..THE UNLIKELY CYCLIST is coming to life as a women's cycling boutique!

Getting laid off forced me to make some life changes and I decided to go for what had been a dream for me for a long time.  I have often wondered how I could be part of the process of getting more women on bikes.  To make them comfortable in the sport - and I have decided to take a pro-active stance.

I am not a big believer in that whole "God's plan" thing, but I have to say that all the elements fell into place for me.  I found a great little store for rent in Costa Mesa, only 10 minutes from my house, negotiated a killer lease and got to work.  Pulling up tile, painting, making it pretty.  Work that will take me until the beginning of October.  Writing business plans, contacting distributors and reps and making my way into this industry.

Its a work in progress - but I hope you come along for the ride.

The Unlikely Cyclist will open the first weekend in October at 17th and Irvine across the street from Kean coffee in Costa Mesa, CA.